# What GEO really earns your agency

> Estimate what GEO earns your agency: the right Layers plan, monthly cost, margin, return on investment and the production hours you get back each month.

Canonical URL : https://trylayers.ai/en/roi-calculator/
Language : en

Enter three numbers. The calculator gives you the plan you need, its cost, and what your GEO audits bring in once your billable time is taken out.

## Your settings

- **Clients tracked in GEO** : The clients you produce a GEO audit for every month.
- **Audit selling price** : What you bill your client for the audit, per month.
- **Your day rate** : The daily rate of the consultant who produces the audit.

## Example, with the calculator's default values

- Clients tracked in GEO : 12
- Audit selling price : €1,200
- Your day rate : €650

- Your return on investment : ×20.0. Every €1 invested brings back €20.0.
- Net profit : €13,680 out of €14,400 billed
- Total cost : €720 (€349 subscription + €371 of time)
- Margin : 95.0% of GEO revenue
- The plan you need : Growth, €349 excl. VAT / month. Clients covered : 16. Credits included : 8,000. Cost per client : €29.08
- The time you get back : 44 h saved every month, worth €4,086 of billable time

## How it is calculated

- The plan is picked on the basis of 500 credits per client per month: Essential: 3,000 credits (6 clients), Growth: 8,000 credits (16 clients), Scale: 20,000 credits (40 clients). Beyond that, volume falls under a Custom plan, whose displayed price is an estimate at the Scale plan credit rate.
- Time is valued at your day rate brought down to an hour, over a 7-hour day. An audit takes 4 h by hand, against 20 min with Layers.
- Total cost = Layers subscription + time spent. Profit = audit revenue − total cost. Return on investment is revenue divided by total cost.
- Monthly amounts, excluding VAT. Prospecting and presenting to the client are not counted: they are the same with or without Layers.

[Run the numbers with us](https://cal.com/layers/calcul-rentabilite)

[Work out the cost of an analysis in credits](https://trylayers.ai/en/credits-calculator/)