White-label report, in your colours
Every report is white-labelled and fully customisable. You share it with clients through a unique link, where they follow the changes themselves.
BUILTfor agenciesby 2 ex-Google
The only way to track AI visibility
Your clients ask what ChatGPT says about them. Layers replays hundreds of thousands of real conversations and gives you the answer in numbers, with the reasons behind them, in a report in your colours.
- Matthew
- Juliet
- David
- Lucas
- Elsa
- Mathis
Used by 30+ agencies and consultants
What your clients actually walk away with
GEO audit
A GEO audit ready to deliver in 20 minutes
Add your client and what you want to analyse. Layers simulates thousands of conversations through personas and hands you a white-label GEO audit.
Actionable data
Track the KPIs that matter, and know where to act
Every report brings together presence and citation scores, the most influential sources, competitors, qualitative insights on each client and an action plan. For every data point, you know why it shows up and how to improve it.
Built for agencies
Every client, one account
For agencies that already sell GEO and for those launching it. One dashboard to run your whole portfolio, as many clients as you want, and a cost matched to each one's needs.
The problem
Today, AI visibility is only half measured
One answer, not a conversation
Measurement often stops at the answer to a single prompt, yet the decision comes at the end of the conversation, not at the start.
An answer that changes every time
An AI never answers the same way twice. A single measurement can say one thing, then the opposite the next day.
Numbers without the why
You know how often a client is cited, not why the AI prefers a competitor.
Our approach
Layers solves all three
We reproduce how your clients' buyers really use AI, at a scale that makes the measurement reliable.
Real personas
conversations led by the role, need and intent of your clients' buyers
+100,000
conversations replayed, to measure what most people see rather than one isolated case
All the way to the decision
our analyses follow the whole conversation to see when your clients appear and disappear
Features
What you get in every report
Every analysis explains where your client's numbers come from and what to fix, in a report ready to show them.
Clear, explainable data
For every data point, you understand what explains it, know how to improve it and track how it moves.
Your whole portfolio at a glance
All your clients in one account, each with its own trends and the list of optimisations to make.
An action plan at the end of every analysis
Fixes are ranked by impact, so you know what to do first, and why.
Control your cost per client
Fit every report to the client's needs with three analysis models: Standard, Quick and Deep.
Every AI you can track with Layers
Every conversation goes through each platform's website, not its API, to get the same answers a user gets.
Integrations
Plug Layers into the tools you already use
Layers connects to Claude and your automations through MCP, and to your own tools through its API. You ask a question, and they answer with your Layers analyses, with no export and no copy-paste.
Comparison
Why agencies
choose Layers
| Criterion | Other GEO tools | Layers |
|---|---|---|
| Method | Other GEO toolsPrompt tracking | AI-native approach: real conversations, replayed at scale |
| What gets analysed | Other GEO toolsA list of generic prompts | A whole topic, with every possible wording |
| Cost per client | Other GEO toolsSet by the number of prompts tracked | Set client by client, by the analysis depth you choose |
| Built for | Other GEO toolsTracking one brand at a time | Agencies: many brands, many reports per brand |
| White label | Other GEO toolsReserved for enterprise plans | Included on every plan |
| Time to a deliverable report * | Other GEO toolsAround 4 hours | 20 minutes |
* Time needed to find the strategic prompts, categorise them, then produce the report you send to the client.
What would Layers return to your agency?
How it works
From onboarding
to the delivered report
Onboard your client
You enter the topic, the website and the personas. Layers generates 100,000+ conversations on its own. Allow five minutes per client.
Get the report
The report opens with an overview, then breaks down every figure: why it is there, which source produced it and what to fix.
Make it yours
The report is white-labelled, in your colours. You add your comments, reorder the sections and drop whatever is of no use to this client.
Track what moves
Every month, Layers shows what changed since the last report. Your client sees their progress in numbers.
Pricing
No caps,
you pay for what you analyse
Unlimited users and clients on all three plans. Every analysis uses credits based on the depth you choose, client by client.
Included
- Unlimited clients
- Unlimited users
- Brand analysis
- ChatGPT, Gemini and AI Overviews
- Quick, standard and deep analyses
- Tracking by country, region, city and district
- Editable report shared by link, in your logo and colours
- Access to Layers agents
- Toolbox, community and Slack support
Everything in Essential, plus:
- Product and service analysis
- 5 engines: ChatGPT, AI Overviews, Gemini, Perplexity and Claude
- White label on your own domain
- WhatsApp support
Everything in Growth, plus:
- Client space: each client opens their reports with their own login
- SSO sign-in
- Priority support
Running low on credits? On every plan, you can top up without changing plan.
About us
Two Google alumni,
both AI specialists
BACKED BYGoogle for Startups
We built Layers so agencies can prove, with numbers, their clients' AI visibility, and improve it. Truly representative data is hard to get: you have to create credible conversations, replay them at scale, extract the citations and understand why, and at which point, a client appears or drops out. Layers does that work for you. Your agency keeps the advice, the strategy and the client relationship.
FAQ
What people ask us
before a demo
What exactly is GEO?
GEO (Generative Engine Optimization) is about making a brand visible and cited inside the answers of generative AI, ChatGPT, Claude, Gemini, Perplexity, the way SEO does for Google. Layers measures that visibility and tells you how to improve it.
Why not just track a list of prompts?
A single prompt does not reflect how people really use AI, whose answers change with the person, their intent and the rest of the conversation. Our method reproduces those conditions to show what your client's buyers actually see. The goal is not to collect numbers, but to understand why your client is cited or not.
How does white label work?
Every report is fully customisable with your logo and colours, on every plan. You share it with your client through a unique link, where they follow the changes themselves. From the Growth plan, that link is served on your own domain.
Why conversations rather than isolated answers?
Because nobody asks an AI a single question. People refine, follow up, compare. An isolated answer measures a lab case; the whole conversation shows where your client appears first, and what the decision finally lands on.
Which AI engines are covered?
Layers queries ChatGPT, Claude, Gemini, Google AI Overviews and Perplexity. We add an engine once people actually use it.
How is the cost per client controlled?
You choose the analysis depth client by client. A prospecting audit does not consume what a full monthly report consumes, and nothing forces you to run your whole portfolio at the same level.
Can I resell the reports to my clients?
Yes, on every plan. Reports carry your logo and colours, and from the Growth plan up they are served on your own domain. You can bill them as a service in their own right.
Try Layers
on one of your clients
Pick a client and we run the demo on them. You see what AI says about them and what to fix first, and you leave with their report.