ROI calculator

What GEO really earns your agency

Enter three numbers. The calculator gives you the plan you need, its cost, and what your GEO audits bring in once your billable time is taken out.

Your settings

The clients you produce a GEO audit for every month.

What you bill your client for the audit, per month.

The daily rate of the consultant who produces the audit.

Your results

Your return on investment

×20.0

Every €1 invested brings back €20.0.

Net profit
€13,680
out of €14,400 billed
Total cost
€720
€349 subscription + €371 of time
Margin
95.0%
of GEO revenue

Your revenue: cost and profit

Cost€720Profit€13,680

The plan you need

Growth€349excl. VAT / month

Clients covered
16
Credits included
8,000
Cost per client
€29.08

The time you get back

44 h saved every month

worth €4,086 of billable time

Producing one audit

4 hby hand20 minwith Layers

How it is calculated
  • – The plan is picked on the basis of 500 credits per client per month: Essential: 3,000 credits (6 clients), Growth: 8,000 credits (16 clients), Scale: 20,000 credits (40 clients). Beyond that, volume falls under a Custom plan, whose displayed price is an estimate at the Scale plan credit rate.
  • – Time is valued at your day rate brought down to an hour, over a 7-hour day. An audit takes 4 h by hand, against 20 min with Layers.
  • – Total cost = Layers subscription + time spent. Profit = audit revenue − total cost. Return on investment is revenue divided by total cost.
  • – Monthly amounts, excluding VAT. Prospecting and presenting to the client are not counted: they are the same with or without Layers.